Overview

This page reorganizes the current documentation into blocks that are easier to consult inside the product. The central recommendation stays the same: write rules that cover as many scenarios as possible and always validate the source, destination, code and priority before saving.

Avoid 404 pages
Preserve SEO relevance
Ensure navigation continuity

1

Why it matters

Direct impact on the website

Traffic preservation

Old URLs continue to route visitors to the right content even after changes to the site's architecture.

SEO and authority

Redirects help transfer relevance from the old page to the new one and reduce losses in organic ranking.

User experience

Removing 404 errors makes navigation more predictable and reinforces trust in the website.

Rebranding and domain changes

In migration scenarios, well-defined redirects maintain continuity and minimize operational impact.

2

Recommended patterns

Source with RegEx

Without trailing slash

^escolar/organizacao/classificadores-e-separadores/classificador-durable-2579-a4-cinza-plastico$

With trailing slash

^escolar/organizacao/classificadores-e-separadores/classificador-durable-2579-a4-cinza-plastico/$

More flexible: with or without slash

^escolar/organizacao/classificadores-e-separadores/classificador-durable-2579-a4-cinza-plastico/?$
The safest recommendation is to always use ^ at the beginning and /?$ at the end of the source URL. This way, the rule covers URLs both with and without a trailing slash.
3

Step by step in Studio CMS

Setup flow

1. Open the redirects area

In the side menu, open the Redirect Rules section.

2. Create a new rule

Click the + button in the top-right corner to add a new redirect.

3. Define the source URL

Enter the old URL that should be intercepted and, when it makes sense, use the /?$ format to cover both variants.

4. Define the destination URL

Indicate the new page the user should be sent to.

5. Choose the code and priority

The current documentation recommends using 301 as the code and 1 as the priority.

6. Save and test

After saving, validate the behavior directly in the browser to confirm that the rule responds as expected.

4

Checklist before publishing

Quick validation

  • Confirm that the source does not conflict with other existing rules.
  • Validate that the final destination is already published and accessible.
  • Use 301 only when the change is permanent.
  • Test variations with and without a trailing slash, especially in legacy structures.
5

See also

Related pages