Overview
Titles help users and search engines understand page hierarchy. When the structure is well resolved, the content becomes easier to read, easier to navigate and more coherent with the page intent.
H1, H2 and H3 structure
Content organization
H1
This is the main page title. It should be unique, clear and include the main keyword whenever it makes editorial sense.
H2
Organizes content into main sections, helping break the reading flow into logical blocks.
H3
Works as a subdivision inside H2 sections, adding more detail to secondary topics or subtopics.
Best practice
Use the hierarchy as if you were building a logical index of the page: from the most important idea to the most detailed one.
Meta Title
Search visibility
- The meta title is the title that appears in Google search results.
- It should summarize the page, include the main keyword and stay clear and appealing.
- As a practical reference, it usually performs best at around 60 characters.
- It should not be confused with the H1: they can be close, but they do not need to be literal copies of each other.
Common mistakes to avoid
Editorial checklist
Multiple H1s
They break the main logic of the page and make the central topic harder to understand.
Hierarchy jumps
Jumping directly from H1 to H3 or using titles without visual logic makes the structure less intuitive.
Vague titles
Generic titles such as “Information” or “Details” lose value for both the user and SEO.
Meta title that is too long
When it becomes too long, it tends to be cut in search results and loses readability.
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