Overview
Google Analytics helps monitor performance, identify traffic sources, understand on-site behavior, and measure conversions. The account should be created before installing the script in Studio CMS, so the property and tracking setup are already defined correctly.
Why it matters
Tool value
Performance monitoring
It helps you understand visit volume, top-performing pages, on-site behavior, and friction points in navigation.
Marketing optimization
It makes it easier to compare channels, evaluate campaigns, and adjust investment based on measurable outcomes.
Audience insight
It gathers data about location, devices, time on site, and interaction with content.
Data-driven decisions
Instead of acting on assumptions, the team can improve the website using concrete metrics.
Step by step to create the account
Initial setup
1. Access Google Analytics
Go to analytics.google.com with the Google account that will manage measurement for the project.
2. Create the account
Click Get started with Google Analytics and fill in the account name and data-sharing options.
3. Create the property
Give the property a name and select the correct time zone and currency for the project.
4. Configure website details
Enter the website URL and choose the industry category that best fits the business.
5. Get the tracking code
Once the property is created, copy the identifier and script associated with Google Analytics / Google Analytics 4.
6. Install it on the website
The code can be added directly to the website or implemented through Google Tag Manager, depending on the project strategy.
7. Verify the setup
Use the Realtime Reports area to confirm that data is being received correctly.
After creating the account
Next steps
- Connect the account to the website as early as possible so you can start collecting useful history from the beginning.
- Integrate with Google Ads when paid campaigns are in place and you need to evaluate return.
- Configure events and conversions to measure relevant actions such as form submissions and strategic clicks.
- Create custom reports to highlight the metrics that actually matter for the project.
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