How to use this page

Discounts should not be seen only as a visual incentive. Each rule introduces business logic that affects price, user behaviour, and the reading of commercial results. The better the rule is designed, the more controlled its impact on the store will be.

Promotional rules
Conditions
Priority

1

Discount list

Existing promotional rules

Discount list in Studio CMS E-commerce
The main list gathers the existing promotional rules, making it possible to review and manage the discount logic active in the store.

A discount rule always combines three dimensions: who can receive it, under what conditions it becomes active, and what effect it has on the final checkout price.

2

Create a new rule

Initial rule structure

Creating a new discount rule in Studio CMS E-commerce
The rule setup starts by defining the name, the user roles covered, and the base structure of discounts and conditions.

Initial fields

  • Name identifies the rule internally.
  • User roles help define who the promotion applies to.
  • The Discounts section concentrates the value and scheduling fields.

Structural logic

  • The Conditions section defines when the rule should be activated.
  • The discount only makes sense when value and condition are aligned.
  • The rule should be designed to answer a clear commercial goal.
Useful reading: before creating the rule, it is important to know what you want to achieve: increase conversion, reward a segment, clear stock, or support a seasonal campaign.
3

Example of a completed rule

Discounts and conditions together

Completed discount rule in Studio CMS E-commerce
A complete rule brings together discount type, schedule, priority, quantities, and attribute-based conditions to control the application context.

This is the stage where the rule stops being only conceptual and starts having real impact on checkout. That is why clarity in configuration makes all the difference.

Discount section

  • Type defines the discount model.
  • Discount, Discount 2, and Discount 3 support value levels.
  • Dates, priority, and quantities help control application and conflict between rules.

Conditions section

  • Include / Exclude defines the type of logic applied.
  • Attribute, comparison, and value define when the rule becomes active.
  • Conditions help make the discount contextual rather than generic.
4

What to validate before activating

Commercial and technical impact

  • Confirm that the conditions truly match the behaviour you want to encourage.
  • Validate whether dates, priority, and quantities do not conflict with other active rules.
  • Test the real application in checkout with representative scenarios.
  • Make sure the rule is commercially sustainable, not only technically valid.
Attention: a rule that is valid in the form may still be problematic in the business. Final validation should always be made against the real behaviour of checkout, not only inside backoffice.
5

Management good practices

Discounts under control

  • Give rules clear names so the team can quickly understand the purpose of each one.
  • Define dates whenever possible to avoid open-ended promotions with no control.
  • Use priority with criteria when several rules exist at the same time.
  • Avoid too many active discounts at once without a clear logic.
  • Document the commercial intention of the rule internally.
Good practice: think of discounts as business logic, not only as a visual incentive. The purpose of the rule should be clear before it is created.
6

Explore also

Areas related to promotions and conversion

E-commerce concept

Review the overall module view to understand how discounts connect with the rest of the commercial operation.

Sales dashboard

Use the dashboard to understand whether a promotional rule is being reflected in the store's overall results.

Carts

Observe the pre-conversion phase when you want to understand whether promotions are reducing abandonment or not.

Campaigns

Connect discounts with broader campaigns when the promotional logic is part of a more structured action.